PT Campina Ice Cream Indusry Tbk

Location: Rungkut Industri, Surabaya
Status: 3D Concept
Year: 2019

Waiting area is a place to let customers feel client’s product, atmosphere, and its brand ambience, achieved by showing its brand color.

It’s a challenge to help our client show their pride and manifest it to spatial matter.
Two combinations of their main colors, divided to each corresponding surfaces and maintain these color’s harmony.

Many products means many tones, colors, designs, and accents. That’s what happen to this showroom.
Few combinations of concept and colors, specifically at the transition area is the challenge in this project.
Interactive showroom and the message our client wants to share, where each products have their own character, yet combined to their general branding tone.